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Sounds fair enough to me. Google is complaining about people using the term 'Google for it' as being a general replacement for the term 'search'. In reflection it is not unexpected.
Once upon a time there was a company called BIRO who made pens. Unfortunately, the integrity of their trademark has been compromised because everybody calls Pens Biros. Linux had a bit of a kick in the teeth recently as well, as they decided to try to trademark their brand after it was generaly used.
I wish Google luck in their quest to modify basic human behaviour. But keep in mind that there is a little bit of data available in the Australian Trademark Office - Google have only applied for a trademark under classes 9, 38 and 42. under trademark law, you have to specify the range of goods and services your mark applies to. This is to prevent name space conflicts. eg Ford have a trademark relating to cars, but not to hot beverage containers.
I thought it would be prudent to list what was included in classes 9, 38 and 42:
Goods & Services
Class: 9 Computer hardware; computer software including computer software for searching, compiling, indexing and organizing information within individual workstations, personal computers or computer networks; computer software for electronic mail and facilitating workgroup communications over computer networks; computer software for creating indexes of information, web sites or other resources
Class: 38 Providing electronic mail and workgroup communication services
Class: 42 Computer services in this class, including on-line personalized information services; information extraction and data mining; providing access to proprietary collections of information; creating indexes of information, web sites and other information sources; providing information concerning a wide range of text, electronic documents, databases, graphics and audiovisual information
Keep in mind that this list does not include the following products you may see on the shelves shortly:
- Cuttlery
- Dinnerwear
- Picture Frames
- Beverage Containers
- Snack Food
Remember, you saw it here first...
Isn't IP law silly (Kind of like genetic or software patents)...
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